Marketing we do not Gen Pichong.doc

 PAGE \* MERGEFORMAT 11 Marketing we do not ‘Gen Pichong’ Competition in the market as soon as your competitors have some sort of concept of the user in mind or have a certain status, you must consider your marketing From EMKT. strategy is identical with your competitors. Then, when you think about the concept of doing the same propaganda, in order to win customers, the result can only be futile. Whether a business or an individual, the most effective competitive strategy is to focus all our energy on a point, to your potential users or consumers demand a focus on the concept. And this concept must be unique, is that you or your company’s proprietary, but not other companies are owned. As the saying goes leaders ‘meat’, to follow the trend can only ‘soup’, but more often than even the ‘soup’ is not on the drink. In fact, many companies have recognized the importance of the concept has a, but they tend to ignore the preconceptions, first possession of the concept, but other people’s footsteps, to have someone else already has concept. China has a number of electronics companies are in the slogan shouting fits, every enterprise is ‘e-expert’, ‘high’, ‘people-oriented’, ‘high quality’ and so on, so many businesses, so many new products, there are several one has its own proprietary concepts, shouted his own unique voice? Just as we mentioned earlier, Volvo Car Corporation in all the publicity gave customers send a ‘safe’ information, while the hearts of the user already has to be ‘safe’ on the use of the concept of Volvo, it is Many car companies realize that ‘safe’ importance, have set up to be ‘safe’ card, even the Mercedes-Benz and General Motors is no exception. Mercedes-Benz and General Motors Corp., had been conducted with security as the core concept of marketing activities, but the result is that, in addition to Volvo, there are no company has successfully used the concept of safety and enjoys popular support. Melatonin with ‘this year’s festivals are