Marketing work without glory.doc

 PAGE \* MERGEFORMAT 6 Marketing work without glory A friend once asked me, before you engage in sales of more than ten years time, what a stage or an event which is the most brilliant or exciting, I am speechless a moment to answer, I do not know where to start with, because from the first sale for the first time At first, I know I do every day, every one job and nothing more. Marketing process is a simple matter accumulation process In fact marketing is undertaken by a small component parts, a routine visit, a new product to market; an order to obtain, a selling point of the implementation; a team, and boosting the power and pride, there is the helplessness under the weight of sales targets and confusion; from an ordinary business representatives to guide the sales team of dozens of people, bit by bit since convergence of marketing career history, mark out the path of life and youthful memories. Operational staff organize customer information, arranging visits, access to sales orders, resolve customer objections , youth regret duplication and savings. Sales Director presided over the daily morning meeting, concerned about the sales progress, collaborative route inspection, the completion of sectoral indicators , daily commitment to and persistence. Learned in the training and practice sales techniques and methods to establish effective models and rules, no, we can go to learn, and even imitation, but the results often vary, and some enterprises in the fierce competitive environment off film out, and some have disappeared, the same company it was excellent, it was plain to sum up the reasons we will give a variety of reasons, opportunity, creativity, personal charisma, but mainly due to differences in execution, that is, the availability of the simple ability to do the right things. For example, a fast moving consumer goods company business, whether customers visit the self-time management to be effective, whether Direct customers can be assured to visi