Marketing Workplace- choice than the capacity important.doc

 PAGE \* MERGEFORMAT 5 Marketing Workplace: ‘choice’ than the ‘capacity’ important Feng Yang and Chen Liang is the same group into the major appliance business A companies. Just a few years later, the two’s development has become the worlds apart. Liang has been a successful venture has become the building materials industry, a top trainer, as well as several well-known building materials business consultant, and has his own management consulting firm; and Yang Feng, or the small of a small household electrical appliance enterprises Promotion Manager, Although their own work also do very good, but because the overall downturn in appliance industry, but also home appliances industry is a people gathered together, and thus it is difficult to Feng Yang in the post on the ‘sudden-class’ out! Why is a company with the same access to colleagues, and have the same capacity, there are two different results. The reason is that choice determines the future development of each other, even though its ability to par with each other, but the results there is a big difference? KL Chen Liang left the company, have a good choice in several industries, one household appliances industry; second is the automotive industry; third building materials industry. However, Chen Liang chose building materials industry, which was why there is this idea, primarily with taking into account the building materials industry is not very mature, have more opportunities Moreover, this non-mature industry, marketing expert is also less, so it easily obtain the opportunity to fully play its own energy, thereby creating greater value; second, Liang taking into account the building materials industry products, are in the run-in period, so along with development of the industry, the future prospects of their development certainly unlimited, because employees who can development of the industry along with the development. At the same time, this growth industry for the future to achieve greater opport