Mature dealer of the development crisis.doc

 PAGE \* MERGEFORMAT 8 Mature dealer of the development crisis Dealers team behind the development of attention and guidance needed Dealer groups as a whole, its development team, has been relatively confusing marketing industry. Since distributors and manufacturers lag the overall development team, distributors in the marketing sector has been the lack of voice. Dealers in the vendor relationship weakness is the result of the development history of distributors, manufacturers and distributors together in the process of cooperation, the spokesman for the manufacturer to the dealer so-called “stupid business” of education, dealers own development team, has been looking forward to the marketing industry attention and proper guidance. We usually say that team is what the dealer group? They probably this group of people: some from the manufacturer to obtain the authorization, the purchase by way of paid product or service, relying on its own resources or advantage to offline customers provide valuable products or services, their access to valuable returns. their core advantage is distribution function of the marketing value chain in the whole play, logistics, warehousing, finance, distribution and other functions can not be replaced. Since China’s reform and opening up a short time, the dealer team maturation is not enough, the quality varies throughout the dealer. Not the same industry, dealers are not the same development level. A natural person can assume the functions of an organization can assume this function. has done a great size difference between good and bad. The portrait of the typical dealer is this: have a car ,7-8 2-3 individuals, distribution of the two or three brands, sister is an accountant, his wife at home watch store, the driver is the nephew, the clerk is the nephew. the boss not to their own development goals set, sold out of every loan the money to pay up, they do not do accounting, because it is rotten meat in the pan. do not know h