Marlboro Creative Winning.doc

 PAGE \* MERGEFORMAT 6 Marlboro Creative Winning Creative, advertising soul. Wonderful idea indeed rare, when the advertising workers ecstatic to be a good idea, when consumers will be interested in this ad, attention, whom moving, well on the sentiment in favor of brand advertising. Unique is the creative destiny of the book, strikingly similar is the natural enemy of creativity. However, while in the pursuit of unique, exciting ideas often have their common characteristics. First of all, creativity is a wonderful surprise, it is interesting, and even forms to display the amazing benefits of the product and its relationship with the consumer’s life. Japan in the 45th Advertising Competition award-winning works have a REGAL shoes, newspaper ads, the top of the screen is a hand is holding a glass to the water within a shoe, followed by Here’s shoes have been twisted into a ‘S’ shape , like the twist of clothing, water, ‘brawl’ to flow down. Manuscript reads: ‘go one day, taking the first step would be shed 100CC Khan, REGAL shoes, accessories from 104, of which 40 is used sweat absorption and ventilation, good material. ‘This is the ad at first glance will be able to give very impressed, the refinement is much food for thought. With the twist action and the image of clothing to the performance of the absorbent shoes and out of surprise. The shoes have been thrown song also gave a strong stimulus, the whole idea without the slightest nonsense to shoes absorb moisture, ventilation, quality of straightforward and skillfully to convey to the audience, coupled with real ads concise language, an impact highly creative advertising was born. In fact, a very unusual things in life, as long as carefully designed, can give with this amazing performance at the brand-new feeling, makes it difficult to forget, this is indeed an excellent creative role. Second, the wonderful with a simple idea must be quality. The so-called simple, that is distinctive yet prominent theme.