Marketing- Toyota invisible wings.doc

 PAGE \* MERGEFORMAT 8 Marketing: Toyota invisible wings Lean Manufacturing Toyota is famous for its superior product quality and to make the Toyota brand seems to have become ‘good’ is synonymous with. Some even said that Toyota’s marketing manager is the world’s most easy task, because the Toyota product by virtue of the product itself can be sold. Is that true? The world behind the car giant’s success, what are the secrets? We have competition from Toyota and Nissan, we see the power of the distribution network; from Toyota and GM of the battle, they have discovered the power of international marketing; from Lexus and Mercedes-Benz’s contests, see Brand Innovation The value of ... We finally found that Toyota also has a pair of invisible wings, it is marketing. A strong distribution network World War II, all the time Nissan and Toyota dealers have been organized in the ‘local car distribution organization’ under the post-war, this type of proprietary nature, exclusive of sales system and the collapse of Toyota Motor Sales’s line is severed. Toyota was paid to hire sales manager for General Motors Japan Shotaro Kamiya to join and actively set about establishing its own sales network. At that time it is the future of dealers throughout the vast expanse of what to do when the are gladly accepted the invitation Kamiya, transformed into the Toyota dealer. Shotaro Kamiya itself to learn in the sale of common technology and Japanese culture combined made the famous Valley of God doctrine is the ‘one user, two special outlets, three factories’ point of view, the core is to the user on the operating the first, while the dealer’s position is higher than plants, this view became the company’s sales of Toyota’s philosophy. Shotaro Kamiya has a unique view of: ‘a liter of the bucket can only be sung a liter of rice’, where the ‘struggle’ is the dealer’s marketing ability, ‘m’ is the number of manufacturing, that is, we often say ‘to be sold production ‘, this conce