Mature market segment conditions.docVIP

 PAGE \* MERGEFORMAT 5 Mature market segment conditions In mature markets, what time to breakdown? Segments need to consider what issues? Breakdown condition what is it? These are done when the policy issues to consider. In a generic product concept was generally accepted conditions, differences in consumer demand will be generated, and this is the most basic conditions for subdivision. ■ market demand resulted in differences may be divided into What is the difference between the demand generated, that is, relative to a certain type of products are concerned, we basically were made available. For example, the family bought air-conditioning, because the hot, need to cool down. So, first demanded to refrigeration, but refrigeration met, will consider other more demand, there will be different needs choice of means, some people may wish to purchase an energy saving, and some people want to buy a new modeling , the short, produced a difference between the market demand. This is the segment was born. Difference is this product not only cooling, but also have other features, there are dehumidifier function, or there is air purification functions, as well as humidification functions. ■ related products in the market environment, promote the formation of sub - Mature market segmentation by consumer demand conditions arising from the conditions, if the demand conditions are relatively mature, the market segment conditions, also possessed. The other is the general terms of the market, how can I say that? That is, a lot of products of interest related products are mature, you can put these mature product portfolio into their own products, the formation of a breakdown of the interests of consumers. In other words, you put the interests of other products to make their breakdown products is helpful. For example, mobile phones, mobile phone market has matured, and we give it added a camera, this is a consumer identity. If this is the time you add a product still in sta