Mature market by the management.doc

 PAGE \* MERGEFORMAT 10 Mature market by the management Through the enterprise and corporate marketing personnel, pay and hard work into the harvest period in mature markets like the pastoral covered with ripe fruit, how to ensure that the fruits of a mature market position and results of grain owned by the maximization of the enterprise and corporate marketing, the key issues faced by. In reality, business or corporate marketing staff of the two approaches resulted in a mature market, the result should not have happened: First, the lack of management awareness of the mature markets, after a number of research efforts, but because the management is not in place, which results in no gain or not to maximize the outcome of harvest, resulting in the loss and waste of corporate resources; the second is to manage the excessive blindly squeezing the fruit in mature markets while ignoring the sustainability of the development of mature markets, the market intervention in the normal development process, leading to market maturity date is to enter a recession when the . How to crack a difficult case in mature markets? We believe that: mature market needs a comprehensive, three-dimensional management. Management of products in mature markets Period of access to mature markets, products, often due to strong sales of businesses, which results in a loss of product management, business at the right product ‘a die, a place on the chaos’ of the embarrassing situation, but unfortunately it appears that only sit back in the coming recession. We believe that the management of mature products of the Department should be promising: One is to establish ‘a center, several basic points’ management philosophy. Maintain single-product sales of leading products ‘a center’ in the same time, good product groups ‘number of basic points’ and four breakout. The leading products in the market by releasing the energy to achieve the market visibility, share and maximize the amount of chann