MCVID - an effective survey methods of competitive intelligence.doc

 PAGE \* MERGEFORMAT 5 MCVID - an effective survey methods of competitive intelligence The vast majority of business managers understand the importance of competitive intelligence, know what they need intelligence and information, but often suffer from no source of information and intelligence, it can not compete effectively carry out intelligence work. From an analytical point of view, even the most level analysts, if there is not enough information at hand to support, but also formed a valuable competitive intelligence can not, therefore, can find useful information is key to the success of competitive intelligence. As providing competitive intelligence services research firm, SMR Commercial Credit Co., the collection of business information and research field has 10 years of exploration, this exploration not only learn from the successful practice of many foreign countries, but also for the domestic market environment and cultural characteristics, and finally formed a set of our SMR called “MCVID” the core of research methods. M (Material to official data, C (Channel to channel investigation, V (Depth Visiting the in-depth interviews, I (Investigation of field investigations , M (Material for the official data shown in Figure 1. (An official information Competitive Intelligence survey are specific companies, and any one organization are available through the official agency to its query information that around the world depending on the degree of openness of the specific requirements of various countries differ in mainland China, through official information can be found to the enterprise information include the following: 1. Registration information in Business China’s industrial and commercial administration in the management and annual business registration information, but information on the company’s public inquiry does not seem to express a unified regulations in Shanghai, Guangdong and other relatively developed areas, some industrial and