Media marketing customer marketing conference.docVIP

 PAGE \* MERGEFORMAT 13 Media marketing customer marketing conference Conference Marketing also known as database marketing, is through the establishment of a database to collect data on target clientele, and the analysis of these data, summarize and organize, filter out specific sales target, and then use organizational meeting in the form of the use of marketing, psychology science, sociology, philosophy, etc. to carry out targeted marketing, promotion, the launch of a marketing mode. In recent years, the Conference of marketing gradually rely on television media has become a number of television media consumer marketing for the second road, and its remarkable success in the television media, advertising and marketing has played an increasingly important role as its advertising sales time-tested weapon. Anhui TV, as the pioneer of the Chinese media market, the same marketing at the meeting also created a model for the industry praiseworthy. The traditional media customer marketing approach is a point to point mode, emphasizing the strength of a single salesman by salesman interactive communication with customers to carry out advertising marketing. That time, the size of individual ability salesman media advertising revenue as a whole has an extremely important impact. But as the media advertising marketing sophistication, specialization, individual salesman weak gradually protrude, in the face of a large professional advertisers, when the strength of a single salesman, was extremely thin. How to play a collective wisdom, the mobilization of business, planning, and management strength of a number of departments, and jointly promote the launching of customer marketing has become a breakthrough in media advertising marketing focus. The meeting stressed the overall strength of marketing as a marketing model, no doubt an effective solution to this dilemma. As a new form of marketing models, as compared with the traditional marketing model, the meeting with a ser