Medicine and health products- The third terminal promising.docVIP

 PAGE \* MERGEFORMAT 12 Medicine and health products: The third terminal promising 1, this newspaper took the lead in the industry this year the concept of a third terminal has been in the industry caused a larger response, but also expressed doubts voice. If go back, what do you think that the concept was proposed at that time is not appropriate? The current concept is the number of market acceptance? Answer: The third terminal is indeed this year’s hottest topic of pharmaceutical marketing is the ‘Medical Economic News’ first put forward advocating and pushing the concept of the third terminal, but the country quickly start a prairie fire in 2005, several Yaojiao Hui, there are a Many companies in this regard during a forum and training, such as medicine LI Xue-round training in this area there will be more authoritative. Nanjing, in which the writer will be in Beijing will be great variety of packages, Chongqing Yao Jiaohui both made statements on the topics. I think that the third terminal is a concise, highly summarized, a pharmaceutical market and pharmaceutical marketing concept, now the concept has been largely pharmaceutical companies and pharmaceutical companies, widely recognized, if the quantitative assessment of the case, I believe that at least recognized degree over 70%. Some question was also normal. 2, for the third terminal of the concept and its scope, the industry has not completely uniform, do you think the third on how the terminal should be defined? What are the reasons? A: Although not the same standard, but we were still the third terminal of the city into the third terminal and a third terminal in rural areas. In my opinion, the third terminal that is both urban and rural pharmaceutical companies, prescription drugs not covered by medical representatives of marketing, OTC sales representative marketing work not covered by the retail and healthcare pharmaceutical market. The reason is from the business marketing perspective, there i