Meditation- The Golden Key profitable pharmaceutical business continuity.doc

 PAGE \* MERGEFORMAT 13 Meditation: The Golden Key profitable pharmaceutical business continuity First, the crux of Pharmaceutical Commerce Market Origin: homogenization of competition has led to drug prices grappling In our medicine had ‘split’ and the pharmaceutical market today, with lower levels of overall consumption, domestic wholesale pharmaceutical enterprises in more than 1300, the number of retail pharmacies are now breaking through the 20 thousand, drug retail market is clearly over-supply, and the fundamental is the homogenization operation, with repeated shouts of ‘bargain war’ a thick smoke, drug retailing industry can imagine how intense the competition. As the state for medical, pharmaceutical and restricted access to the gradual liberalization of China’s pharmaceutical market has been unprecedented development, medicine, retail terminal is realized in a city dense cloth points, followed by vicious price competition is: chain pharmacies, but to fight parity pharmacies, the state-owned pharmacies to fight, but the private pharmacies, which is an indisputable fact. Pure price competition will inevitably lead to profits plummet. China Association of Pharmaceutical Commerce Branch of Chain Drug Stores president Wang Jinxia said: ‘from the present situation, half of our retail business is loss-making state of medicine, 20% are profitable, 30% preserve his capital. ‘ As the major pharmaceutical companies ‘Happy Valley enclosure’ competition, the level of escalating force of marketing. With price competition is the major pharmacies selling drugs awareness initiative unprecedented: Terminal counter sales, telephone marketing services, drug delivery door service, community advisory services, etc., means are manifold, synchronized multi-turn. However, without exception, these instruments come with a strong motivation for the sale of drugs, just to buy more drugs carried out in the temporary show, no one can pharmaceutical companies for these services