Mens endorsement of a set - Perspective Men Image Representative.docVIP

 PAGE \* MERGEFORMAT 5 Men’s endorsement of a set - Perspective Men Image Representative Most of the current Men’s brand voice actor for film and television. They are active in the entertainment circle, loved by everyone. Reporters that they were generally grouped into three categories, these three categories has its own star characteristics, advantages, also has its difficult to overcome disadvantages. Hale and hearty send-Star: Kung-fu actor with the image of endorsement for the men’s circle in recent years, emerging as a form of advertising, for example: Jackie Chan (Long Licensing), Jet Li (SEVEN), Vincent Zhao (Jin Ba), Kenny Ho (fight card), etc., companies chose to They were mainly through their masculinity to provide a contrast corporate brand culture. ‘Make a man hard, and their shoulders will never shoulder a heavy responsibility. Men need to work hard, struggle, contend with the world. ‘This is consistent with the majority of business men psychology. Kung Fu star’s endorsement is usually associated with, such as ‘struggle, the achievements of men’ ad words, to arouse the sympathy of consumers, so that men involuntary bent on it. It now appears that this approach produced very good results. But when the interviewer to think that it there are some drawbacks: Kung Fu star to give people the feeling of vitality and are usually masculine, but a gentleman with a serious expression on the clothing they need to be strengthened. Gentleman were star: Stars is the most common type of endorsement, the companies hope that the body-star contrast their own brands. Beauty is not unique to women, now more and more men began to focus on their dress, they see the stars who endorse those who are fit, tall and straight of clothing, naturally think of these clothes to wear what would happen in their own body. Star in their own image of endorsement to guide the fashion trend. Men’s spokesperson, as the pop idol can be divided into two categories: 1. Jun send niche.