Merchants defeat of imported wine and the future way out!.doc

 PAGE \* MERGEFORMAT 12 Merchants defeat of imported wine and the future way out! Increasingly intense competition in the imported wine market, with the adjustment of the industry structure, investment costs intensifies, dealer rational and picky, Marketing and facing unprecedented challenges. Many winemakers have resorted covered solutions ending surgery, Merchants either companies spend money yell, or enterprise working to become a media cubs. the cost investment Merchants severe asymmetry of the back section, manpower and material resources to pay and the actual return on the huge disparity, many winemakers filled with emotion: Merchants Merchants, really more strokes more hurt! In visited liquor Fair found many dealers only familiar with the wine-producing countries such as France, Italy, Spain and so on, but very few people can say these foreign wine brands. Brand vulnerable and expensive logistics costs, the price disadvantage, imported wine brands to break through the original fixed channels, rounded out the mainstream channels almost talking the same. Currently, many of the imported wine agents keen to want to expand market share through investment, but in all likelihood not be successful. Why so? Merchants true meaning and they do not know how to. Lack of planning, drift Early in the investment, imports of wine merchants in order from the dealer’s pocket and pulled out a lot of “money”, tried their best to devote so much energy, but are often less effective, reason, planning is not in place to a large extent depends on! One of the reasons, the brutal competition in the market environment, the variety of imported red wine varieties, especially the increasingly fierce competition in homogeneous products imported wine merchants are often unaware of their own products with other competing brands differences, therefore simply the “stating his own program, or reference to other successful investment business case, copy copywriting, advertising,