Merchants the how-.docVIP

 PAGE \* MERGEFORMAT 17 Merchants the how? I remember we were young, go to the village of Dai Xiaodian to buy something, ‘Dai Xiaodian’ YY these three words written on the outside of the wall, which was regarded as a ‘gate first ad,’ Dai Xiaodian own boss bike to tens of miles outside the town to buy goods wholesale and street. Now small shops, staying at home can be dazzling the goods, delivery vehicles directly to open our front door, not only that, but these delivery trucks sent back to them free of ornate door signs inkjet head, at night there is brilliant light box ad. This occurs because the drastic change in the fundamental changes in the market. Business competition is fierce, product supply exceeds demand, a buyer’s market. To sell to the enterprise product, selling good, is inseparable from the possession of the channels, is inseparable from dealers. Therefore, the face of fierce competition and a complex market environment, how to get products into the channels, how to conduct effective trade promotion activities as enterprises an important part of marketing activities. A lot of agents to trade promotion activities of enterprises as a ‘means for misappropriating campaign’, has a strong mind alert. Therefore, the work of investment seems simple, but it is not playing the advertising, Lala relations, will be able to enjoy good fortune of. China Merchants is a complete system work, in order to make investment, the use of dealer resources to develop business, establish a brand, requires enterprises to investment into the entire marketing process, moment. Investment in the Face 1, cart-type investment Trolley-type investment is a more traditional investment methods, the so-called trolley-style Investment refer to enterprises to go out to spend great efforts to introduce products that enable dealers to receive strong referrals due to accept investment. The traditional investment patterns generally belong to a strong referral-based, there are basicall