Merchants Marketing 10 sin.docVIP

 PAGE \* MERGEFORMAT 12 Merchants Marketing 10 sin Product homogeneity era, marketing increasingly difficult. Recently, Yang Lan Chile Colombia international marketing consultants to market through the 100 health-care products and pharmaceutical agents tracking study found that 87% of the investment products and businesses exist in the process the question more or less summarized what has been criticized for about ten, We have deliberately made this conclusion, for the businessmen hastened to timely adjustment. At the same time, we call on the industry’s urgent need for change of mindset to strive for their own to create a healthier investment platform and the atmosphere, and planted plane trees, lead to gold Phoenix. The first sin: impure motives Recently, medicine and health products agent confused market access downturn period, blindly follow the trend of the phenomenon is still serious, successful operation of only a handful of products, the consumer market into the mature and stable period, marketing models need to innovate, in medicine and health products agent extraordinary times, and how companies get rid of motives impure thoughts and return to a rational investment? Agents How to choose a good agent products, reduce risk, is undoubtedly the most major cause of concern. The efficacy of medicine and health products for approval and the actual information is often disjointed, with the regulatory supervision of the increased number of products in the investment in intangible publicity to increase the effectiveness of their products, thereby knocking agents invest in the psychological ‘door’, to achieve the purpose of enrichment. We wonder: do not put right mentality, the company will never make investment in a healthy, sustainable platform bigger and stronger. Advertising pop star is moving towards the era of decline, agents increasingly rational, and does not recommend products, please stars to investment blindly agent, because a star endorsement ov