Micro-channel era strikes, are you ready-.docVIP

 PAGE \* MERGEFORMAT 4 Micro-channel era strikes, are you ready? Micro-channel power amazing. Some statistics on the development of micro-channel speed: from 21 January 2011 launch of billions of dollars to the user, a micro-credit 433 days; from 100 million to 200 million users, it took 172 days; from two from 100 million to 300 million users, micro-channel only took 120 days, ie, in these 120 days, nearly 10 people registered every second micro-channel. What followed was the so-called micro-channel marketing success stories are often heard, but I think that, in their own micro-channel mode is not yet mature, micro-channel marketing, just down the road now, the so-called path to success is far from conclusive, everything needs many participants We explore together. I ventured to a stupid opinion to share with you, are also considered congregate. First, we must pay attention to the target population, the condemnation. Micro-channel is fire, but objectively speaking, it is still a new thing in the domestic population coverage is still limited and the relative concentration of population characteristics, therefore, enterprises must remain rational, for their own is a good thing, micro-channel the same way. Carried out before micro-channel marketing, business to do research, through official statistics or approval around the user’s understanding or, through formal market research or, in short, to understand the micro-channel platform to be involved in and whether their products and brands consistent with the target population, the proportion of the number, and then come again to judge the likelihood of enterprises to develop and put into force. Second, we must focus on content. Micro-channel applications ‘permission-based’ feature, so that the dialogue between the brand and the user to choose more factors, although this part of the user can be defined as the brand’s loyal customers, but they can also be closed at any interaction with the brand, This p