Microsoft chose to gamble.doc

 PAGE \* MERGEFORMAT 9 Microsoft chose to gamble It is rare to see a large commercial warfare. In the next generation high-definition video disc standard, the two camps Running has never been stopped. One is Sony, Panasonic Blu-ray camp, led by (Blu-ray Disc); one is the Toshiba-led HD DVD camp. Since September, the fighting dazzling climax after another, unexpected matter frequently broke the news. The main character of this good play is Microsoft, the content full of ambition, struggle, betrayal, gamble ... ... For the next generation high-definition video disc standard, Microsoft and Intel has said publicly neutral, but the September 28, 2005, Microsoft revealed in the DVD Forum, Microsoft and Intel decided to publicly support and promote the HD DVD standard. A public outcry, some PC makers have to think, is not it should be abandoned for Blu-ray Disc support. Microsoft’s Windows digital media director Jordi Ribas, said: ‘Our decision is mainly based on the present status of these two formats. Year and a half ago, two organizations have very similar format, goals. In a way, Blu-ray camp was very strong. It has a higher capacity, which is when we believe that a favorable place. However, as time goes on, we are now actually see the format, and has been verified through the comparison of the content, is what we make a decision. ‘ Intel spokesman George said: ‘We are eager to have a format, so it will avoid a format war. ‘ Seeing that trend is no guarantee that Blu-ray, but, to the October 6, 2005, Intel’s sudden defection to support Blu-ray. In order to obtain general support of consumers, Blu-ray Disc and HD DVD camp had conducted many rounds of negotiations for a unity, but because the two formats are not compatible, to establish a uniform standard means that a party must give up their own standards, obviously this is who is can not be accepted. As the two camps will be in the next few months, product launches, the two sides have no time for negotiati