Middlemen do not own when the business!.doc

 PAGE \* MERGEFORMAT 6 Middlemen do not own when the business! In recent years, the middle agents, distributors tougher and tougher to marketing industry has become an indisputable fact. In the past scarce economy, between the left and terminal manufacturers a huge profit margins, as long as amp;quot;Pongamp;quot; living good manufacturer, an agent, two agents, or even three or four agents and other marketing channels access to all aspects of their profits, no problem. As competition intensifies, product margins reduced cost of sales channels for too long, so high, manufacturers have chosen self-built network of marketing channels, bypassing the intermediate links, straight terminals, control terminals. Vendors has gradually loosened, or even turned to competitive relationship. At the same time, comprehensive supermarkets, hypermarkets, convenience stores and other new retail formats have sprung up everywhere, it has had a strong bargaining power, end the scarcity of resources, to enable retailers to consciously reverse oppression dealer. Emerging supermarket stores are not only the price of killer, more seriously, they are often amp;quot;Diandaqike.amp;quot; Mentality and short-term interests in the speculative, driven by high charge slotting allowance, arrears payment, carrying debt escape, to distributors, agents pose a severe challenge to the interests and survival. In essence, manufacturers seize the terminal, the retail chain expansion of industrial capital and commercial capital, the performance of the pursuit of profit maximization, but this pursuit of self-interests of the must be bound by rules of the game, otherwise, will increase transaction costs, leading to the disorder in the entire market to the detriment of the interests of various economic entities. In the absence of good faith inherent deficiencies of this Chinese business culture and legal system have not yet matched healthy conditions, so that the rules of marketing channels in the absen