Ming cellar dispute the loss of Wuliangye brand value-.doc

 PAGE \* MERGEFORMAT 3 Ming cellar dispute the loss of Wuliangye brand value? Since last month, Yin Xiao Yibin wine family successor Wuliangye companies began to compete for power and ownership of the Ming Dynasty wine cellar. YIN Jia-after called the “600 old cellar is my ancestral property has been rented out to you Wuliangye.” Wuliangye companies responded that while the previous signed lease is wrong, you pay an annual rent of state assets. Yibin Municipal Government in this battle, stood behind Wuliangye, denied before the court ruling. The latest development is YIN Jia has been charged Wuliangye’s civil complaint and the prosecution of Yibin City, Yibin Cuiping together express the government’s administrative complaint to the Supreme Court of Sichuan Province. Wuliangye has claimed up to 400 billion brand value, which 16 Ming cellar Wuliangye brand equity contribution for the really big, a lot of value. Now, with disputes, will affect its brand value? Win Road consultant planner Deng Chaoming that for now, no matter how the process, the result is certainly Wuliangye ownership and use rights. In this context, the brand value of Wuliangye only minor changes in the long term will not decrease. There are several Reason: First, determine the value of the brand from the consumer’s evaluation of the major sales and marketing. Consumers buy a product from the abandoned, the general is the quality problem, or something in these companies is extremely offensive. But Wuliangye two factors do not exist, so the market volume will not be any problems. And it has not yet conclusive, the evaluation of some of the media will not affect their purchase decisions, brand value has little effect. Second, bias in some media reports, the cause some young people, especially angry netizens. But some people are not Wuliangye basic consumer groups. Wuliangye their resentment of what the market impact of sales will not play, but happy happy nothing more than taking. Third, W