Mid-Autumn Festival reunion Sammi moon - Sammi moon the concept of wine marketing.doc

 PAGE \* MERGEFORMAT 10 Mid-Autumn Festival reunion Sammi moon - ‘Sammi moon’ the concept of wine marketing Mid-Autumn Festival, the family reunion, this is the Chinese people for thousands of years of traditions and customs. Full moon, poetry, wine tasting, taste the moon cakes are the main contents of Mid-Autumn Festival, Wu Gang felling Gui, Moon is the legend of the beautiful Mid-Autumn Festival - a strong oriental culture, oriental and warm feelings are most vividly reflected in the Mid-Autumn Festival. Busy people today have changed a lot of habits, but complex in the Mid-Autumn Festival Chinese people’s bones, but it is rolling down the deep roots - whether across China, is still far ethnic Chinese in a foreign land, the annual August 15, without exception, the family reunion, put a table vegetables, prepared a box of moon cakes, pour a few glasses of wine, facing the moon in the hands of relatives, their ancestors, our country, to his beautiful blessing. Therefore, the Mid-Autumn Festival is a reunion festival, Mid-Autumn Festival is a warm holiday, Mid-Autumn Festival is the sustenance miss the hands of blessings of the festival - oriental style, Chinese traditional humanistic care in the Mid-Autumn Festival holiday in this particular embodiment of the greatest. This festival, there is no alcohol is, unfortunately, there is no emotional sustenance, sustenance miss the wine is even more unfortunate. Almost all of the liquor companies will be the Mid-Autumn campaign as a one-year liquor sales in a key task - Mid-Autumn Festival before the overwhelming liquor advertising, liquor promotions pattern 100 - However, the simple packaging, homogeneous product, a pale emotional appeals and lack of value of the brand concept to consumers wronged exactly half a century! In view of this market situation, given the emotional needs of consumers, given the demands of liquor brand differentiation strategy, we have developed a stylish new wine - ‘shamisen moon’ wine.