Mineral water- industry darling-.doc

 PAGE \* MERGEFORMAT 8 Mineral water: industry darling? When you want to go to the supermarket to buy a bottle of water, put on your face dazzling variety of water, purified water, mineral water, drinking water and natural mineral water, each water has ceded a lot of brands, coupled with the so-called pure water, space, water, distilled water, deionized water, and many others filled with dozens of brands of water. What kind of water tastes better in the end, most people are not drinking out of different nature. In the end what kind of water is the darling of the industry, it is now to see what kind of water production is the industry leader in the enterprise. Since 1992 ‘is being widely Hop’ begin mass production of purified bottled water in, pure water becomes nineties of last century the main force on the bottled water market: Wahaha ‘my eyes only you’ sentence slogan in-depth people’s minds, Robust play ‘27-layer clean’ in pure water. ‘Pure’ concept of just hit a water crisis experienced 80 years of people’s hearts. The emergence of Wahaha and Robust are pure bottled water market standardization and a symbol of oligarchy, but also allow them to become a matter of course bottled water industry, with big ‘header cards’. In 1998 Lai Jiaoju happens One uninvited guest was established just a year Nongfushangquan with their own ‘natural water’ attack on the concept of long-term clean drinking water harmful to health. Wahaha glare industry leader, to convene the country 19 provinces and cities in 69 purified water companies discredit. Although this long-running water war lasted five years, eventually let the matter rest, but the farmer spring by the war itself pushed to the third position of the industry, with Wahaha, Robust sharing of the domestic market share of over 40% . Farmer spring’s success is what captured the minds of consumers and promote consumer of natural, health, safety notion of identity. The advent of the twenty-first century has brought not on