Mining companies information point in five channels of.doc

 PAGE \* MERGEFORMAT 7 Mining companies ‘information point’ in five channels of ‘Containing China’ and ‘rally’ is the most important of the two kinds of news planning tools, but the lack of sensitivity within the enterprise news for the planners, it is necessary flexibility ‘containing China’ and ‘rally’ ability is not easy, So first, here are some news from the business point of excavation within the basic method. (A) When an enterprise to develop novel products of high-tech new products, the occasion may be a time when the birth of a big news. Why? Because of technological advances, can effectively promote human development, so high-tech products, research and development success, can become news, which is in line with news planning a ‘guiding principle,’. For example, Zhejiang has returned from a study by Dr. Gene founded enterprise, technical standards high, but the lack of visibility. Come to me first half of 2001 to plan, I suggest they first China as soon as possible ‘genetic identity’, and the momentum to promote first in white-collar workers ‘genetic identity’, guaranteed to both fame and fortune. At that time this enterprise is fully equipped with the launch of China’s first gene loci identification ‘18 ‘ability, but because of delays in implementing a variety of reasons. Unfortunately, September 28, 2002 Xinhua News Agency issued a ‘China’s first 18 loci produced successful ID card in Zhengzhou,’ news, the national media have focused on the successful development of the unit and access to genetic identity card debut Zhengzhou public coverage. Enterprises in Zhejiang have missed the best publicity opportunity. ‘Genetic identity’ reason for concern, because it is a very novel high-tech products, is the former not. The exotic products, but also can become news, because it is news to plan the ‘creative principles’. For example the book is very usual, but someone has written a book can be read over and over again surrounded by books, and this strange,