Mobile marketing channel mode analysis.doc

 PAGE \* MERGEFORMAT 11 Mobile marketing channel mode analysis 1, mobile phone industry, status and characteristics of channel China’s consumer market is enormous, widely distributed, because of geography, history, customs, and economic factors vary, formed their different consumer groups and consumer pages, consumer demand determines the differences in the natural product supply differences; therefore marketing channels of China’s mobile phone industry, there are many models, for a variety of channels are operating in different product market positioning of their respective consumer demand for the product of success lies in its promotion of the brand and market positioning of the corresponding fit or not. China’s consumer market, manifested by differences in personality, determines what kind of channel model can not be truth-fits-all ‘one-style-pass’, whatever the brand, the implementation of a national chess will not work. Only local conditions, because the situation’s needs, is the marketing necessity. In short, the future direction of enterprise networks will be based on the trend of the construction of the terminal building and to strengthen rapid response capability for the purpose. If it is helpful to strengthen this direction, it is desirable. ‘One place a policy’ of the channel model may be a trend in future mobile phone channels. Second, several commonly used channel model of mobile phone comparison: With the evolution of competition in the market, mobile phone sales channels have been at the changes and perfected after years of development, at present there are roughly the following main modes: 1, the regional multiple agent system First of all its products sold to several large national distributors (ie country package), these large-scale dealers grant a mobile phone region, provincial-level dealers, who then granted to the local mobile phone wholesaler, wholesalers re-awarded to retailers, retailers sell to consumers a mobile phone. Mos