Model market- the first battle must be W.doc

 PAGE \* MERGEFORMAT 4 Model market: the first battle must be ‘W’ Create a model market is opening up a blank area of the market, to ensure low-cost essential. Development of the regional market is like a blank feeling the stones across the river, all of the resources of the company are down on their luck throughout the blank area, or the first with a small portion of its resources to do an experimental plot to test the depth of the river to find one of the best gold lines, Then let large forces to cross the river was adopted at a blank region is to ensure that the entire cost to develop the key. The market through the model to achieve three objectives, the choice of model for the market should pay attention to two issues. Through the model market, three objectives to be achieved by 1. Summary of a model. Through the model market, summed up a viable, effective, and can be rapidly expanded in the blank area to copy the entire operation of the market model to test whether the market model of the primary indicators of success. Model re-sales market, large profits even higher, if its market operation mode in the empty space there is no precedence, we can not in other marketing, copy, then the model market was also a failure. Here the model will typically contain the following aspects: brand (product) mix, channel mix, promotional mix, the market mode of operation. 2. Cultivate a team. Market sales model like the training grounds and selling real classroom, through the operation of the market model, the enterprise sales staff front-line fighting in the market, rather than sitting in the office on paper. Through the operation of the market model, so that sales personnel of the company’s product sales have a true understanding of growth in their sales experience and skills, in order to train a group of other markets to open up the combat effectiveness of sales team. 3. Set an example. The power of examples is endless. Create a model market, in addition to the reg