Motorola confidence in the guarantee - zero risk purchase seven days activities.doc

 PAGE \* MERGEFORMAT 4 Motorola ‘confidence in the guarantee - zero risk purchase seven days’ activities In the highly competitive mobile phone market, Motorola has employed an unusual tactic forward: In order to promote its two new mobile phone A6188, and P7689, the company in 2000, November 13 to November 28 in the country in more than 90 cities, thousands of retail stores to carry out the first round of ‘assurance - 7 days and the risk of purchase’ marketing activities. The so-called zero-risk purchase ‘7 days’ refers to the customers to buy A6188 and P7689 mobile phone within 7 days if not satisfied with the product could be holding the certificate to the original purchase replacement or back machine shop. It is reported that Motorola’s new marketing initiative that is the core of the ‘customer satisfaction’ to achieve sales growth. The company has carried out preliminary in Guangdong Province P7689 cell phone at random returned ‘7 days’ promotional activities, has made impressive achievements and successful experiences, and now added A6188 mobile phone, the mobilization of huge resources to the sales promotion on a national level. Motorola, a senior source said: ‘total customer satisfaction has always been committed to the pursuit of Motorola’s business goals, we have strong confidence in their products, but also for our sales channels are confident hope that through this event to pass this confidence to the market . On the other hand, we also see it as an initiative to share with consumers the opportunity. Activities back machine customers will fill out the registration form, indicate the reasons for recoil mechanism, we will pay a return visit a number of customers, direct to hear their views, ideas, which makes more explicit the direction of our efforts. ‘ Generally speaking, the end of the year is the season for personal consumption, Motorola seize this opportunity to purchase zero risk ‘7 days’ and a real commitment to do promotions, no doubt touc