Moved to Marketing and Brand Strategy.doc

 PAGE \* MERGEFORMAT 8 Moved to Marketing and Brand Strategy If a brand’s marketing to promote behavior that allows it to target customers impressed - let’s call them ‘touched marketing’, is undoubtedly the high realm of marketing practices. The past two years, the most frequently mentioned the case of marketing communications sector is one of Zhejiang Nice’s ‘sensible chapter’ washing powder ads. 1 ‘Mom, I can help you anywhere! ‘, Caused a shock hearts of consumers, as well as a strong emotional resonance. Can be regarded as a classic case of moving the customer. However, marketing is not just touched ‘touched advertising’, but the entire ‘marketing’ levels of policy, especially with the brand-building and dissemination of the most tightly integrated. Touched Marketing: Brand Strategy Based on We know that, even if the target market for the same to provide similar products or services, different enterprises may be implemented completely different brand strategy. What kind of brand strategy, and the degree of product differentiation, but also to consider the brand or its dependence on the path of the parent brand (if not the implementation of multi-brand strategy, it), but also whether the enterprise consciously adopt the competitive differentiation strategy for the. Therefore, whether to take moving marketing, or how to implement a brand-building strategy based on a higher level of means, it is inevitably subject to brand building / dissemination of the overall strategy. A good functioning of the brand business, not simply the pursuit of brand awareness, but will take into account the brand’s meaning, or that it will focus on the value of making a clear commitment to the brand. Customers are usually willing to buy a brand, is the value obtained from the two met: brand experience on the satisfaction and products (including services and products, the same below) their own satisfaction. Therefore, the brand appeals correspondingly given rise to two appea