Move into a statement to the Shenzhen.doc

 PAGE \* MERGEFORMAT 4 Move into a statement to the Shenzhen Today, around 9:00, I received an usual move, Shenzhen, reported to me by cell phone MMS. It reminds me of last night, reported receiving cell phone time, about eight o’clock at night. If there are any enlightenment I suddenly, oh! The original problem here, ah! Before that, I as an advertising planners for mobile services in Shenzhen, when, knowing the mobile phone newspaper, one of the main push of the business, I know that tabloids short and fine, for those who understand the major news that day is a very good media, I am also know that sooner or later, the phone reported that a daily newspaper issued a MMS mobile phones, pay only 3 yuan per month, with an average combined for just five cents for each newspaper. However, in order to promote mobile phones in Shenzhen reported that almost all of the marketing tools, free trial of one of its main instruments, specifically marketing and telemarketing for the Roadshow. Although sales improved, but a lot of human and material resources invested than worth mentioning. Where is the problem? I have thought hard close the eyes, but only a means to stay in specific marketing innovation, never thought of starting from a consumer’s consumption patterns, to improve the product. Today’s sentiment makes me feel the need to improve from the product itself, thereby breaking a long time could not break through the growth bottleneck. Why is there such a consideration? First, let us know under what circumstances people will only look at mobile phone newspaper. According to Shenzhen’s reality, people look at mobile phone newspaper of time, nothing but the time to work. Get up and begin to work this time we will not see, because Shenzhen is everyone getting up late, and carelessly meal went to work. Working hours, do not see, because most white-collar workers have computers, we can watch news on the computer, the total will then not be such a small screen, looking