Movie Marketing implanted four principles.docVIP

 PAGE \* MERGEFORMAT 5 Movie Marketing implanted four principles Has been released in North America action movie Fast and the Furious 6 lt;lt; gt;gt; just screened in the country. This action blockbuster movie fans the world is not only expected, but also the world’s many fans have come to expect from the movie with the car fusion implants marketing point of view, ‘implanted’ taste rather heavy gt;gt; lt;lt; Fast and the Furious series has undoubtedly made a great success. And didactic communication, time-poor, the ‘bombarded’ compared to traditional hard advertising, film placement marketing of the ‘posture’ to ‘soft’ much more viewers can follow their own preferences and willingness to choose your favorite style theme film, indirectly enhance the accuracy of marketing communications. Meanwhile, movie product placement greater advantage in its contact quality in a dark movie theater, the external environment greatly reduces the interference to the audience, large screen shot in improved audience’s attention, and the story, the image or scene into one of the brand or product placement to deepen the audience the impression that these have contributed to the spread of product placement effectiveness, according to a leading global market research group Ipsos (Ipsos) recently 1000 cinema audiences nationwide survey shows that nearly 70% (69% of respondents said that recent viewing the film has aroused particular brand or product to its attention, of which nearly half (47 percent of respondents said that the film deep impression on the brand / product, viewing before than after viewing a lot or a little increase in goodwill. In China, in recent years, movie product placement rapid development at an alarming rate, but some movie product placement has suffered criticism for example, listed on-line lt;lt; Go Lala gt;gt; Ray’s list of ads , lt;lt; gt;gt; Tangshan earthquake recurring certain brand of liquor advertising, product placement cases these films has been