Much to offer vast - from Unilever Qiao Talking cent of Indias rural retail market,.doc

 PAGE \* MERGEFORMAT 12 Much to offer vast - from Unilever Qiao Talking cent of India’s rural retail market, As with annual sales of up to 500 billion global consumer products ‘Big Brother’ - Anglo-Dutch Unilever (Unilever), to attack the city in large retail market ‘positional warfare’, while not forgetting the village overlooked by many businesses the retail market, with great passion and concern in the global economy of this rural residents ‘pyramid bottom’ of the future of the largest consumer group. It is full play to their subsidiaries - Hindustan Lever Ltd (Hindustan Lever Ltd.)’s ‘Favorable climatic, geographical, and the’ competitive advantage in the Indian rural retail market set off a wave after wave of ‘tough fight’, Qiao-out Jones to get their brand-name consumer goods ‘flying into the homes of ordinary people’. Zoom potential buyers want To push into the retail market in rural India, we must first of the status of the retail market in rural India, scale, marketing, and consumer groups constitute the purchase of inclination, and so well known. Only in this way can only prescribe the right medicine to formulate a viable marketing strategy, and then take marketable marketing tactics, the final value to achieve a multiplier effect. As the Anglo-Dutch Unilever’s global marketing manager of skin care products by Anthony Aoliande rabala frankly, as - low-income groups for us is a very important market. By 2010, developing markets will account for half of Unilever’s global sales, but now there are only 32%. India is a big gap between rich and poor country, ‘Indian National Council of Applied Economic Research’ survey of topics: urban higher-income families, with an annual after-tax income of 33750 million rupees to 15 rupees between; while in rural areas, a farmer labors 150 days a year, but despite the daily revenue is only 60 to 80 rupees, the annual income of only 9000 to 1.2 million rupees, of which 80% or more are required to use household expend