Much to spend money to increase sales.doc

 PAGE \* MERGEFORMAT 12 Much to spend money to increase sales If the company’s VIP reluctant to invest new resources in sales, both reluctant to increase the budget, do not want to employ salesman, or to purchase new equipment, in the predicament of struggling sales manager for the way out? Smart managers rely on tap existing resources to achieve greater results. Since the salesman is the most valuable resource, they will find ways to take advantage of sales staff time and skills: In order to provide them with more amp;quot;fatamp;quot; the source clues; to give retailers scattered business; sales report for the customer organization, with a time for the afternoon to visit in order to obtain Misoji business achievements. Here are four companies tap the sales potential of the strategy: Reynolds Tobacco Company : Customer demand to low-cost cigarettes. According to the requirements of retailers, salespeople spent on services, and marketing these low-priced cigarette brands more and more time on, which the company profits from cigarettes has been less attention. The solution: from the wholesalers and distributors are responsible for marketing and promotion of cigarettes to fight chains franchise mark (private - label brands). The company originally intended to allow sales representatives to sell high-priced products, but they want low-cost brand name retailers. Lennox Tobacco Company (RJ Reynolds Tobacco translated) Hendricks, vice president of trade marketing (Sam Hendricks) said: amp;quot;The representative did not as effective as ten years ago to promote Camel cigarettes, they had to separate the time to sell low-end brand . amp;quot; One approach has previously reluctant to use: There are selective for certain retailers or wholesalers to play their brand of exclusive production of cigarettes for their exclusive marketing. Grounds for objection are: Lennox have been several price lower than the most high-end 50% of the low-priced cigarette brands of cig