Mount providers how to make promotional not a tasteless.doc

 PAGE \* MERGEFORMAT 10 Mount providers how to make promotional not a ‘tasteless’ Sales promotion is a lot of motorcycle dealers frequently used means, they are often caught in promotion rather than selling the ‘tender trap’, even if the promotional materials promotional fees in place, may be promotional effect is still far from satisfactory, it is often dealer said: ‘promotion is really a helpless’ tasteless’, ate no taste, nothing to eat again ‘, what is there to promote the’ kinds of Ha Long kinds, gave birth to freaks’ embarrassing situation? The main reason for study or in our promotion of awareness and implementation of promotions is not in place for lost time. Promotion in the motorcycle industry is currently the main problems during the following areas: 1, promoting and not selling, fruitlessly. This phenomenon is mainly due to obsolete or sales promotion sales promotion with the homogenization of our competitors. 2, promotions stop, sales plummeted. In the promotional end, the channel distributors in order to get more promotional interests of the bank increased the intensity of buying, promotions for a longer time after the cessation of the process of elimination libraries. 3, spiral of increasing costs, profits bottomed out. Promotions like the same medication, it is prone to ‘resistance’ so they need medicine every time under the fierce, no profit. 4, opponents Rush, riding a tiger. I have done you do promotions, marketing of the brands are doing a similar promotion, refused to give each other Bipin and, finally, no one advantage of. 5, a promotion in the end, always. Promotion can not be stopped once started, a stop on the overall stop switch, and only one after another to do, Mount makers say: ‘or promotion is to die, do promotional is seeking death’. 6, promoting poor quality hurt the brand. The sending of promotional campaigns often do not meet national quality requirements, poor quality, so that consumers can easily think of motorcycle pr