Multinational brands success - to create high-fashion brand of temperament.doc

 PAGE \* MERGEFORMAT 6 Multinational brand’s success - to create high-fashion brand of temperament We found a real mature brand management in multinational companies doing this are invisible and can hardly be conveyed in words of the brand temperament very seriously, endeavoring to develop in line with target consumer group of aesthetic taste of the brand temperament. As the original amp;quot;GoldStaramp;quot; brand name and design qualities seem very cold and stiff, as if selling steel and cement, to promote consumer like home appliances, consumer electronics at a disadvantage. In 1997, LG launched the world market, a comprehensive eye-catching mask-type amp;quot;LGamp;quot; logo to replace the amp;quot;GoldStaramp;quot;, a more modern and simple logo displayed in the world. Therefore, when the South Korean amp;quot;GoldStaramp;quot; Group, make a determined effort to carry out the name and complete change and upgrading VI. LG logo, the font from the original simple logo design is reborn a human point of departure for the design of communication, to convey the corporate image of the design features of a breakthrough, finally found one of the most appropriate means of expression. The logo is a smiling face, in an entity inside the circle, anti-white, the letters L to form the human nose, anti-white G to 3 / 4 circle constitute the outline of the face and, most importantly, creativity is attached a small dot, the Chinese called the finishing touch, if used here is most appropriate, and this little dot is the smiling face of the eyes, a very clever point, line, surface composition, has gone beyond mere visual aesthetic design, this smiling face will undoubtedly make ‘LG with you closer to’. LG’s entire identity fully reflects the ‘affinity, optimistic, good life’ brand of temperament, this smiling face is that the enterprises of the future society, a vision of a better civilization and life with expectations. In the same year, LG’s technology trends under the ne