Multinational appliance companies in Chinas four internal loss.doc

 PAGE \* MERGEFORMAT 9 Multinational appliance companies in China’s four internal loss ‘Want to make money in China is a very terrible thing, the future also will be more difficult. ‘Recent’ Wall Street Journal ‘commented on multinational companies in China. ‘Wall Street Journal’ reference to Merrill (Merrill Lynch) released a report on sales of products and services in China, whether the profits of multinational corporations to answer the questions posed above. This report shows that multinational companies in China, the general loss-making industries, including retail and household appliances industries. The latest CEO of Siemens home appliances in China, built the g also confirmed Merrill Lynch research report Geilke Siemens home appliances has been claimed that the Mainland, the only profitable foreign multinational appliance companies. In the WTO after more than a year, with ‘is neither an angel nor a devil’ to describe these cross-border operations in China home appliance seems to be more appropriate, and their accession to WTO joy after a brief instant, they entered a ‘love-hate Cross’ status. ‘Love’ referred to is that although they currently sell in China, only its total global sales of a relatively small proportion, but the Chinese market is that they want to maintain strong growth in business the best choice, or even the only hope for the . ‘Hate’ is the cost of failure and loss is very high, and in adapting to the Chinese market and controlling the fees paid by the Chinese market is enormous. At the same time, they also bear the Chinese market from the external environment and competitor pressure. As China’s consumer spending increased rationality and the Chinese household electrical appliance enterprises to improve their own sales force in the Chinese home appliance market, a number of difficulties to achieve profits took precedence over consumer sales to the Chinese color TV sets, refrigerators and other bulk commodities attractive. Maytag (Mayt