Multiplied by marketing alliance Express.doc

 PAGE \* MERGEFORMAT 9 Multiplied by ‘marketing alliance’ Express In August 2002, China’s software industry pioneer hero Jieba with the Chinese beverage industry’s leading Wahaha in two different markets ignited a common theme: super king iced tea / Super enjoyment, Qingxin a summer! Hero to bring new products ‘hero super king 3000’ and a ‘paradise of water, Longjing tea’ Wahaha known as ‘ice tea’ bundle sales; Similarly, the purchase of a certain number of Wahaha tea drinks will be awarded Jieba 3000 . Accumulated over the years the advantages of both the resources of the overlay, to the surprise of the two companies has brought the co-operation has become the summer of 2002 the biggest highlight of business operation of the market. September, Guilin landscape, Huangguoshu Falls, Xishuangbanna, Shangri-La, the Western Regions frozen ... ... province, southwest of the six regions to carry out these beautiful scenic powerful combination, integrating tourism resources, travel southwest to build a circle, to jointly develop tourist products line. Such as Sichuan, Yunnan and Tibet provinces jointly launched a world-class tourist boutique items ‘China Shangri-la Ecological Tourism Zone’; Kunming, Guiyang, Haikou, Guilin, Beihai, Nanning City, the tourism sector launched a joint foreign ‘southern six beads’ and other inter-regional boutique destinations. Hero and Wahaha Group, the six provinces in southwest scenic area to promote such activities is to promote their products and services in a mutually beneficial promotional activities carried out under the premise is a typical promotional alliance between two enterprises. Promotional Alliance is two or more businesses to develop various forms of promotional activities, promotional tools are mainly used in advertising, sales promotion and publicity. Members of the alliance is still to maintain its operational independence, and with each other through an agreement to form a loose organization. Organizations are genera