Native of China local promotion.doc

 PAGE \* MERGEFORMAT 7 Native of China local promotion TV ads less effective wall slogans, large-scale promotion rather village director calls out ‘good’. Three or four markets, the dice is a sought-after local trial of strength. Having understood the majority of manufacturers have not yet three, four marketing of ‘Zen’, assuming the original routine definitely worked to move over. Results ‘superb’, ‘advanced’, ‘system’ here to promote idea of ‘acclimatized’: ‘moods and far-reaching’ advertising creative, such as fallen on barren ground; bustling promotional activities are not to stimulate the desire to buy ... ... 3, 4 Market promotion, into a heavy fog. Why suffer a crushing defeat to promote well - 1. The lack of differentiation strategy in place. 3, 4 a huge market and scattered in various regional differences obviously, promotion must be based on a regional basis for different planning. The pursuit of the majority of manufacturers ‘large formation combat’, ‘unified planning’, does not know that the North may not be applicable apply to the south, the west coast of nice to not be spiritual. 2. Unilateral inputs, lack of channels and in collaboration. Three or four markets, the best integration of local community resources, the use of distributors, retailers to promote the power. However, most manufacturers are reluctant to own operation, today’s advertising and promotions to do tomorrow, enjoying themselves, while the dealers are not grateful. For them to meet, that is, for manufacturers to face, do not match all right. As a result, manufacturers put a lot of resources while doing promotion, while also lobbying the dealer with the endlessly. 3. Legalistic way of thinking. Most manufacturers put a secondary market, to promote her ideas to promote means of a simple copy to three, four markets as a result, those ‘elegant’, ‘good taste’, ‘cultural atmosphere’ approach, most of them worthless, consumer those who have no interest in; in the eyes of manufactu