Need to travel a large-scale and strong brand.doc

 PAGE \* MERGEFORMAT 9 Need to travel a large-scale and strong brand In advance of opening up the tourism industry, the domestic travel big chicken According to the 2001 development of our tourism industry’s commitment to WTO terms, our government’s commitment to opening up trade to the travel agency: 3 years after the entry to allow foreign majority ownership. 6 years after accession to allow the establishment of wholly foreign-owned travel agencies, and the lifting of restrictions on joint-venture travel agencies to set up branches, and for the registered capital requirements for foreign travel and domestic travel requirements will be the same. However, in order to encourage inbound tourism to increase China’s foreign exchange earnings from tourism, and to promote domestic tourism, closer to international standards, the state will actually travel service industry continue to advance an open agenda. June 12, 2003, the National Tourism Bureau and the Ministry of Commerce jointly issued the ‘establishment of foreign-owned, foreign-owned travel agency Interim Provisions’, ahead of schedule to fulfill WTO commitments China’s tourism industry. July 18, 2003, the National Tourism Board approved the Japan Airlines International Travel Service (China) Co., Ltd. as the first foreign-owned travel agencies to enter the Chinese market, and on December 1 in Beijing, officially opened. There are also more than 10 foreign-owned travel agencies submitted to the National Tourism Administration in China and the establishment of wholly-owned or controlled travel agency’s application. China’s travel industry in the reform and opening up 20 years, developed to the end of 2003 13361 travel agencies, has been basically formed an industry scale. However, firm size, operating income, profits, etc. in terms of travel agencies in China is still scattered, small, weak and chaotic. 2002 China Travel Service, the total revenue of 71.063 billion yuan, about American Express’s annual inc