New Breakthrough in the market.doc

 PAGE \* MERGEFORMAT 9 New Breakthrough in the market New products enter the market, rival enemies everywhere, and even competitors will face a boycott siege, how to blaze a way out of difficulties, come from behind the comic scene staged? Promotion, termination, access, each a part of it can defeat the enemy, it is important to find the opponent’s weaknesses and avoid the strike is true, in order to have long Conquering the enemy’s weaknesses, can only Baizhanbudai. Promotions confrontation Promotion is the size of the commonly used means of competition businesses face competitors, promotions, new products should not blindly follow the trend of big price war, but through detailed market research, found that competitors in the marketing process of the ‘trapdoor’, in one fell swoop hit the other crucial point. In early 2004, the total market in South China Yanjing Beer Gonglue start. Illustrious reputation in the north of the Harvard-Yenching entering the local market, suffered a joint attack on a local leading brand, these brands have to adjust sales policy, in the channels, the introduction of 150 competitors to send 10 of the channel marketing policies; in the terminal, the rivals launched off Cap prizes or a bottle of beer, take a bottle of Coke. These disguised price reduction strategies, in order to Yenching market set all sorts of obstacles, Yanjing a time to know what to do. However, Yanjing is not Dengxianzhibei, they quickly adjusted its marketing strategy, launched a series of tit for tat of promotional activities, and eventually able to gain a firm foothold in the local market. First of all, the face of massive price cuts taken by the local brand promotions, Yanjing has taken a slight price increase strategies to deal with, in conjunction with certain promotions and incentives. Prices strategy highlights the library’s high-quality, high-grade, compared to local brands of beer will be defined as a low-quality low-cost, low-grade goods on behalf