New development trend of China#39;s exploration of marketing.doc

 PAGE \* MERGEFORMAT 13 New development trend of China#39;s exploration of marketing Abstract: The marketing and content development is to improve the competitiveness of the enterprise market the most fundamental and most effective way. Enterprises are facing a market economy environment, companies must determine the innovation and development in order to survival and development. Keywords:: Marketing; brand marketing; Green Marketing The development of a marketing background In order to adapt to changing market conditions and rising consumer demand, corporate marketing activities are constantly changing, moves forward. Thus enterprise marketing innovation is also a continuous process of development, it is through economic development and social progress, from beginning to end. Two new development of China’s market trends and changes in Green Marketing 2.1 The so-called green marketing refers to the enterprises in the marketing process to fully reflect the environmental awareness and social consciousness, from product design, production, manufacturing, waste treatment, until the process of developing consumer products that are conducive to environmental protection, marketing mix strategy. It is the response to the sustainable development strategies put forward as an effective means of achieving sustainable development, green marketing will undoubtedly become a modern enterprise marketing development of the inevitable choice. First, in the process of industrialization, because of the environment and development issues not handled properly, causing a global environmental pollution and ecological destruction, for human survival and development pose a serious threat. Enterprises should in the future stable development of society, we must consciously restrain themselves and respect the laws of nature, walking demographic, economic, social, environmental and resource mutual promotion and coordinated and sustainable develop