New Product Marketing- the core product-marketing resources matching.doc

 PAGE \* MERGEFORMAT 8 New Product Marketing: the core product-marketing resources matching In traditional marketing theory, product and price, channel, promotion, place in a tie, Philip. Kotler on marketing masterpiece ‘Marketing Management’ that is also a competitive element of the product placed in the same location. However, the actual situation is, the product has always been at the heart of all marketing elements, price, channel, promotion, and even the brand communications mix only with the product have actual meaning. As Chinese enterprises are often the interpretation of marketing theory in a state of Huluntunzao in product innovation and marketing, a lot of worry on technical errors, making Chinese enterprises in marketing activities, resource matching has been seriously distorted. Especially for new product marketing for a correct understanding of the core products in the marketing of marketing resources to the creation of optimized combination of Chinese enterprises has important practical significance. First, a product as the core theory of modern marketing 4P Traditional marketing ‘4 P ‘theory, product, price, channel, promotion of these four elements as equally important by-side position, companies can balance the weight from the four elements of start, extending a series of marketing strategies to build a comprehensive enterprise marketing system to ignore any one aspect would lead to abnormal development of enterprises, as is the pursuit of certain health care products companies over advertising, rather than focus on sales channels, pricing and the construction of the product itself. Enterprises in the process of new product marketing, whether it is focus on price, channel, or promotions, are not adequate to grasp the core of innovation and marketing the most part, that is the product of the main building of all the marketing premise. New product innovation and marketing, products must be returned to the starting point of the building to be