New product marketing concept chapter- Product Core.doc

 PAGE \* MERGEFORMAT 8 New product marketing concept chapter: Product Core Traditional Western classical marketing is built based on the 4P of marketing, Philip Kotler the marketing elements of a natural order, namely product, price, channel, promotion, marketing, referred to as 4P. The Chinese market, changes in marketing theory in any case are also built on the 4P marketing strategy based on the mix. But in the real market operations, we have found a problem in marketing 4P, the product is live in more central location of strategic marketing elements, relative to the other three marketing elements are generally attached to this core element in the product on top of , if the core elements of product, it is left alone to say that the price, channel, promotion, completely lost its meaning, therefore, in marketing 4P, the product is a strategic element, but derived from the land surrounding the product price, product channels, product promotion have the business model for more color, or what we call tactical elements of the strategic elements of choice once the error, even though we face in a tactical elements can be done to compensate for a certain degree, but it is difficult to achieve this strategic product of elements can be generated by a huge effect, even, and strategic elements - product selection errors, bring to the enterprise is often a devastating blow, so we arranged to do the marketing elements of a very simple adjustments ( Figure). This seemingly minor adjustment, we build a product as the core of modern marketing theory and practice is of great importance. First of all, the change this way of thinking will help establish a product-centric marketing strategy. Must be noted that more mature markets in the West, as the market itself is relatively standard, used in the channel and not a lot of resources on the promotion, product prices are mostly based on product uniqueness as well as the target population to establish a price point product prices.