New rich people and the luxury.doc

 PAGE \* MERGEFORMAT 12 New rich people and the luxury European women in his spare time he likes the sun drinking coffee, Asian women are favorite spare time shopping. ‘Luxury goods in the last century, a Japanese woman found such a frenzy, and now, the fires in China, the young man was’ Teng’ to look lit. The SINOMONITOR 2005 China’s new rich investigation of watches consumer research found that the individual pre-tax annual income of 25 million yuan in China’s new rich, consumer watch the top three brands are Rolex, Omega, Emperor helmsman Table crowd the proportion of 7.0%, respectively, 5.3%, 4.7%, of which there is no lack of international top-level big-name consumer Vacheron Constantin, the count of the individual; The personal annual income of 12 to 25 million is China’s new rich, consumer watch brands first three are Casio, SWATCH, Longines watches, the proportion of people were 3.8%, 3.1%, 3.0%; personal annual income of 8 to 12 million of China’s new rich, consumer watch brand is the top three Longines, Casio, Citizen, and the crowd were the proportion of 2.4%, 1.7%, 1.5%. From China’s new rich of different income levels consume more watch brands, we can see that as incomes increase, consumption of luxury goods is getting a strong psychological. While the top luxury goods manufacturers take aim, are leading figures of society, but the Chinese luxury goods market, the fast heat up, but it is not so large number of income of China’s top fashion crowd to coax heat, and they worship for the top luxury goods and the desperate pursuit of the formation of the top luxury popular social environment. This is a group of people are not rich, but they are often the desire of the top luxury goods more than rich, and their average monthly income of only between 5000-50000 yuan. H3 survey shows that the age group of 25-40 years old highly educated, high income people are the mass forces of the Chinese luxury goods. When they often discount luxury goods consumption,