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New rural marketing 10 note
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New rural marketing ‘10 note’
Chairman Mao said: In China, farmers to solve the problem, it’s all good. When the central government to propose new strategies for rural areas, the olfactory sensitivity of enterprises have begun to train in preparation for a big fight the. Here, the author came out with new rural marketing of ‘top ten attention’ to the enterprise poured cold water on reminder.
1, the rural poor infrastructure, inadequate consumption environment
Compared with the cities and towns, our rural infrastructure is very backward, lagging infrastructure has seriously hindered the development of rural consumption. For example, poor traffic conditions, transportation costs, large; shortage of power supply, voltage instability, and electricity is higher; TV signals are few and poor reception, etc..
Second, farmers knowledge and cultural level is low, the high cost of early education
Farmers generally low educational level of knowledge, and just making a living issue, so the quality of life, the pursuit is not strong, companies must be pre-education. To the power supply enterprise, for example, power companies how to increase rural electricity supply, developing the rural electricity market? Farmers on the need for continuing consumer education, first, strengthening the power of the superiority of propaganda, and vigorously promote power-generation gas (natural gas, liquefied gas) to power on behalf of the oil, coal and electricity generation to electricity projects such as Daichai the full implementation of, and actively promoting the use environmentally-friendly energy-saving technologies and products. The second is to encourage farmers to purchase household appliances, and guide the farmers on the proper and safe use of household appliances, to enhance knowledge of electricity, electrical safety publicity and education, so that the farmers in order to stimulate the demand for household appliances, thereby giving impetus to incre
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