New weight-loss market why not just to promote sales-.docVIP

 PAGE \* MERGEFORMAT 23 New weight-loss market why not just to promote sales? ‘To promote not only the marketing’ has become in many health care products as well as consumer goods sector, which is a headache market phenomenon. Whether new listing, or to enhance sales efforts in a different application of forward, despite the near-flooding techniques, the effect is still worse than before. Yu Sheng Tang business organizations in conjunction with their health care products industry for many years in the planning and promotion experience, has introduced a new promotional features for the market approach, have suggested a negative for the promotion solution. In this paper, both positive and negative cases from the nature of in-depth marketing, integrated marketing resources, an attempt to ‘promote not only sales’ problem clear, giving the industry a little inspiration. Before launch Y brand slimming tea comes from the palace Reducer side, belongs to pure Chinese medicine, in 2003, SARS pre-listing, in a bid to lose weight slice of the market. Commissioned by the Y brand slimming tea, Yu Sheng Tang took over the business organizations to the case Y brand slimming teas planning. We analyze the following promotional point of view H of the goods in the province of the market problems in the extension process. Y brand slimming tea is a Chinese New Year in 2003 shortly after the Ministry of Health to get a health food approval certificate, at a time when weight-loss products in general have been through a winter, a year or even years of careful preparations have started in the first month in Malaysia and Singapore before and after a years of marketing activities, and no lack of intensity in different forms and promotions. H for two years in the province already has market-based bannermen weight Packing carton, on February 26 in the local mainstream media, published a paper entitled ‘banner Shanghai people love to lose weight’ first paper in large format advertisin