News Planning containing China and rally.doc

 PAGE \* MERGEFORMAT 16 News Planning ‘containing China’ and ‘rally’ Although the novel from the enterprise products, special characters, success stories, industry dynamics and social activities can be found in news sites, but only the most basic information to plan capacity. If we really want flexibility and use information to plan, but also must learn to ‘take this chance’ and ‘rally’ the two methods. (A) What is the ‘containing China’ What is the ‘containing China’? First look at a popular classic in the marketing sector, ‘containing China’ Case: A backlog of a number of booksellers do not sell books, appeared to be at a big loss. Emergency situations, publishers thought one idea: to the President sent a, and frequently for advice. Busy presidential casual Huileyiju: ‘This is a good book’. This provides publishers treasured masterpiece publicity: ‘the current President of the favorite books for sale. ‘Also’ This book is true ‘words printed on the cover. So the book at hand, quickly sold out. Soon, a group of publishers in this book, will put the side fill a prescription, sent the President a president with the last lesson, would like to take this opportunity to scoff at something, just sent the book wrote: ‘This book were as bad ‘. The president was on the sets of children, another big book dealers advertise: ‘hate the current president’s book for sale’. People rush out of curiosity to buy the whole book quickly sold. Third, the publisher sent the book again, the President, the President has used the lessons of the previous two, simply shut Kanaguchi he paid no attention. However, publishers are saying. This time he’s propaganda word is ‘the president to make it difficult to conclude the current book, miss the chance’. A result, the book is still being sold out. In this story, ‘potential’ is the President, through the president has enormous influence on the ‘evaluation’, book dealers successfully sold the books. Therefore, ‘containing China’ is to make