NICE toothpaste men and women- this sub-effective-.doc

 PAGE \* MERGEFORMAT 7 NICE toothpaste men and women: this sub-effective? Men and women of the toothpaste! Recently in the CCTV and local TV, NICE launched a “massive” advertising campaign. According to the Center for Marketing NICE, said: “This is our take ‘cross-gender category extension strategy’, breakthrough Nice men and women launched a series of toothpaste “#8226; #8226; #8226; #8226; #8226; #8226; According to media reports, NICE toothpaste first choice of men and women as a social media marketing front line, opened in a discussion of the sound of suspense, such as: co-operation with all network - “God horse men and women? toothpaste men and women!” activities. but according to my observation, in addition to NICE feel this event is very “innovative” significance and create a first of its kind outside the spread of social networks, as it is a TV advertising campaign battle is more accurate. NICE toothpaste men and women, whether it is creative, or broken down into a trap? Or is it its own way, determined to predecessors had been “trapped” into the off road? Nice breakdown of men and women called the toothpaste will be planted “cross-gender category extension strategy”, also, for example, which is pushing Chhnang Unilever strategy used shampoo. may be regrettable that Chhnang shampoo with a few years, spent hundreds of millions of promotional expenses, But “success” a classic case of failure, even though Unilever is not recognized, as always, to fail forward. Of course, failure Chhnang shampoo shampoo the most critical factor is not water men and women, but try to steal with the Procter amp; Gamble “dandruff” the mental resources. Having said that, with Chhnang shampoo so-called “cross-gender category extension strategy” to prove NICE innovation and achievements of men and women toothpaste itself is a very funny thing. Nice breakdown of men and women toothpaste, simply, is carried out in accordance with the breakdown of gender criteria, but this inc