Night market segmentation and tactical opportunities for the future of wine.doc

 PAGE \* MERGEFORMAT 9 Night market segmentation and tactical opportunities for the future of wine Liquor product analysis Because China’s long history of brewing liquor, and wine in different regions of the programs vary, so it has evolved the classification of wine, a lot, but it accounted for 80% of the Luzhou-flavor liquor, that is, Luzhou-flavor liquor pre-eminence. With the changes in consumer preferences and market development, and middle-grade, high-end wine and spirits low rise in the ratio Di Dangjiu and high spirits market gradually shrink. Liquor Marketing Strategy Liquor industry value chain, from the point of view, part of a wine industry marketing, the most important aspects. Liquor-making enterprises should re-consider and operation of liquor sales channels, marketing strategy and promotion strategies. Marketing obvious competitor-oriented features, innovation and extension to become a major brand marketing strategies. Brand marketing and cultural marketing to develop in depth. In ordinary circumstances, the off-season to the more profitable high-end liquor little effect, so development of premium brand liquor, grabbed the off-season market, the consumption of specialty wine guide for fashion trends become even more important. The main consumer group analysis of liquor Liquor main target consumer group focused on the 25-44 years of age; the higher income strata of the greater proportion of consumers to drink wine; good at communication, focusing on interpersonal harmony. The main consumer group is greater than from drinking white wine gift market, the market, since the drinks market, mainly in middle and low, gift-giving market, mainly in middle-grade, both upward expansion space; consumers take into account the main factors is the taste, price, brands, which taste and the brand’s growing consumer concerns, in particular, Luzhou-flavor liquor, drinking liquor on the occasion, consumer household drinking and social drinking ratio of abou