Nine nine new product strategy- channel breakout - All roads lead to Rome.doc

 PAGE \* MERGEFORMAT 10 Nine nine new product strategy: channel breakout - All roads lead to Rome In the more mature Western developed countries, access is often more of a platform, as the market potential variable is not significant. However, in the Chinese market, due to the diversity of channels of its own and is not controllable, making channels often become an important strategic resources of an enterprise, the Chinese game market, the success of the use of channels to market manipulation cases abound. The new channels of low-cost products to market on a breakthrough with Chinese characteristics is a new product-market strategy. In 1999, Anhui Province, a famous liquor brands cellar hole in a rare operational difficulties encountered, the market weakness, two cuts on corporate brands struggle to bring this well-known liquor brands in Anhui unprecedented grief. Anhui Province on the face of turbulent market, a rising star into a cellar hole in a long time to think about. That is, in 1999, Anhui well-known advertising companies noted that King Juan International Advertising cellar hole in a positive change, as the well-known liquor-making industry in Anhui strategic advertising companies, gold cuckoo has a very extensive industry experience and strategic thinking ability, experienced the baptism of competition will not be a cellar hole in Anhui Province as well as in future market competition, a crack? Depths of Anhui in the Mainland of gold cuckoo international advertising company has a relatively strong resource control and strategic ability to judge, because of its market leading position in Anhui Province, Jin-juan international customers with a more stringent selection criteria. First, corporate management has a relatively advanced concept. Because, deep in Anhui, gold cuckoo’s customers are often hard to square with the concept itself as a strategic concept of industry leaders in line, while the strategic concept of the dislocation are also easily