News Planning 7 Steps.doc

 PAGE \* MERGEFORMAT 19 News Planning 7 Steps How News Planning? This is a more difficult question to answer. Many sophisticated planning is a news Cunhu heart’s wisdom, often through similar to the ‘epiphany’, ‘even have to’, ‘Emmanuel flash’ this ‘idealist’ way of acquiring, it is simply a random walk. As Michelangelo said, and artistic creation: ‘a good sculpture is imprisoned in the marble, only the great sculptor before it released. ‘ So why is the great sculptor can find a stone in the sculpture, the average person can not? Romain Rolland have answered: ‘In fact, no lack of life in the United States, lack is found in America’s eyes. ‘ For the same scenes and mountain stream of life, ordinary people could turn a blind eye, but the painter will be able to put one of ‘America’ solidified on canvas. Similarly, in social life is not a lack of news planning requirements in line with the ‘news seedling’, the key is you need to have a pair of penetrating eyes, and an analytical mind. From this perspective, news planning is through your community, insight, speculative forces and moderate imagination, those originally existed, and can you use the ‘information point’ to find out, and based on your goals and guide This ‘news sites’ to become a real news event. So, to find the right ‘information point’ is the most important news planning capability. This chapter focuses on, and that is how to find ‘news spots’ in some of the basic rules. News from the implementation of the planning point of view, mainly in the following seven steps: (1) Market Analysis To do a news planning, you must first object to the planning of the industry and the relevant circumstances have a better understanding, such as the history of the industry, industry status quo, industry development, new features, such as the relevant legal matching. To understand the more detailed information available, the more likely to dig out valuable information from which point. (B) to identify advoc