New product success after the three-step targeting.docVIP

 PAGE \* MERGEFORMAT 11 New product success after the three-step targeting New enterprise development and sustained driving force for enterprise’s core competitiveness. Meanwhile, the new operational capability is the concentrated expression of corporate marketing capabilities. Because of increased competition in the market and consumer awareness of the dramatic changes under the dual pressures, there is no new capacity to the successful operation of the business or marketing team basically lost their vitality. The difficulty of the successful operation of new products is that most companies focus on the performance of a difficult life. Because the successful operation of new management capabilities of enterprises, R amp;amp; D capabilities, procurement capacity, financial capacity, production and marketing of a centralized test. Can be said that the operation of inspection of new businesses comprehensive level and ability. In fact, the new marketing efforts in the successful operation of the current biggest challenge, as companies will be constantly subject to pressures of its own in the marketing department to find a solution, while continuing their own development goals will be pressurized in the marketing. And this seemingly contradictory, irrational marketing department must ask the question again to the operation of the external market through new channels. In reality, this problem has not been resolved but with the New frequent failure of the operation of another impasse. We must continue to reflect upon: Why is the operation of frequent failure of new products, new path for the successful operation of what is? One, aiming at the direction of the successful operation of new products A train of thought Ideas determine way out is an indisputable fact. New promotion of the lack of clear thinking, which led to a lack of marketing efforts for new knowledge and rational thinking, is the first successful operation of a new killer. In practice, marketing